Business Skills Training Program for Rural Women Entrepreneurs

About the Program

The Safal Karobar Program (SKP) is a flagship skilling and entrepreneurship development initiative by STEP, designed to empower rural and tier-3 women entrepreneurs through structured, customized and activity-based modules on business upskilling, financial literacy, digital marketing, and sustained mentorship.

The program bridges the gap between aspiration and opportunity by equipping women with practical tools to start, strengthen, and scale their micro and nano enterprises. SKP focuses on real-world learning rooted in local contexts, enabling women to transition from informal income activities to confident, growth-oriented entrepreneurship.

The Need

A majority of rural women entrepreneurs operate in the informal economy with low and unstable incomes. They often lack access to:

Formal business training and financial literacy

Mentorship and peer learning networks

Market exposure and digital platforms

The Safal Karobar Program (SKP) addresses these gaps by transforming women from earners into skilled entrepreneurs. Through hands-on training and mentoring, participants gain skills in financial management, business planning, leadership, and digital outreach, enabling them to make informed decisions and grow their businesses with confidence.

Modules Covered

Leadership & Soft Skills

Building empathy, communication, teamwork, and decision-making abilities.

Financial Literacy & Bookkeeping

Hisab–Kitab ki Samajh — understanding income, expenses, profits through maintaining basic financial records.

Business Planning & Growth Strategy

Understanding the key aspects of a business plan and planning for a sustainable growth.

Digital Marketing

Using smartphones and social media platforms to promote businesses and connect with customers.

Our Approach

Safal Karobar Program is more than a training initiative—it is a pathway to economic independence, dignity, and leadership for rural women entrepreneurs.

Key Results & Outcomes

(Badagaon & Babina blocks of Jhansi)

95%

of participants practiced structured bookkeeping for the first time

100%

gained digital marketing skills, with several receiving real-time online orders

99%

created business plans with clear, measurable goals

Visible shift in attitude of subsistence-level income to growth-oriented entrepreneurship

Stories of Change

Deepa

Deepa pivoted from traditional papad-making to handmade bag production after learning that she wasn’t making any money in her papad business.

Kalyani

Kalyani increased her monthly income from ₹30,000 to ₹50,000 by tracking daily finances and pricing her products correctly.

Suman

Suman received her first online orders worth ₹20,000 after promoting her products through Facebook posts learned during the digital marketing module.

Powered by STEP

Building businesses. Strengthening livelihoods. Enabling women to lead.

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