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Safal Karobar Program hero

About the Program

The Safal Karobar Program (SKP) is STEP's flagship skilling and entrepreneurship initiative, designed to empower women entrepreneurs in rural and tier-3 communities through structured, customised, and activity-based learning. The program builds practical capabilities in business upskilling, financial literacy, digital marketing, and sustained mentorship, grounded in real-world learning and local contexts. SKP enables women to transition from informal income activities to confident, growth-oriented entrepreneurship.

SKP bridges the gap between aspiration and opportunity for women entrepreneurs of Bharat.

About the Program

The Need

SKP shifts women from income activity to entrepreneurship by equipping them with practical skills in finance, business planning, leadership, and digital outreach - backed by hands-on training and mentorship.

Formal business training and financial literacy

Formal business training and financial literacy

Mentorship and peer learning networks

Mentorship and peer learning networks

Market exposure and digital platforms

Market exposure and digital platforms

The Safal Karobar Program (SKP) addresses these gaps by transforming women from earners into skilled entrepreneurs. Through hands-on training and mentoring, participants gain skills in financial management, business planning, leadership, and digital outreach, enabling them to make informed decisions and grow their businesses with confidence.

Modules Covered

Leadership and Soft Skills

Leadership & Soft Skills

Building empathy, communication, teamwork, and decision-making abilities.

Financial Literacy and Bookkeeping

Financial Literacy & Bookkeeping

Understanding income, expenses, profits through maintaining basic financial records.

Business Planning and Growth Strategy

Business Planning & Growth Strategy

Understanding the key aspects of a business plan and planning for sustainable growth.

Digital Marketing

Digital Marketing

Using smartphones and social media platforms to promote businesses and connect with customers.

Our Impact

Women Trained

Women Trained

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Training Hours

Training Hours

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Districts

Districts

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Our Approach

  • Contextual, vernacular, and hands-on training
  • Community-based learning and peer support
  • Focus on long-term sustainability
  • Continued mentorship to support business growth
Safal Karobar Program participants in training session

Key Results & Outcomes

95%

of participants practiced structured bookkeeping for the first time

100%

gained digital marketing skills, with several receiving real-time online orders

99%

created business plans with clear, measurable goals

Visible shift in attitude of subsistence-level income to growth-oriented entrepreneurship

Stories of Change

Deepa story

Deepa

Deepa pivoted from traditional papad making to handmade bag production from waste plastic material after learning that she was not making any money in her papad business.

Kalyani story

Kalyani

Kalyani increased her monthly income from ₹30,000 to ₹50,000 by tracking daily finances and pricing her products correctly, boosting her enterprise growth.

Suman story

Suman

Suman received her first online orders worth ₹20,000 after promoting her products through Facebook posts learned during the digital marketing module.

FAQ — Safal Karobar Program

SKP is a practical business training program for rural and tier 2/3 women entrepreneurs, focused on improving real business outcomes - not theory or certificates.

  • SKP uses simple, activity-based learning designed for women with varied education levels.
  • It focuses on confidence, decision-making, financial control, and daily business discipline, leading to measurable behavior change.

  • Women running small, micro, or nano businesses - both products and services.
  • This includes beauty and wellness, tailoring, food and catering, retail, agri-products, handicrafts, small manufacturing, and education services.

SKP covers core, survival-level business skills, including:
  • Understanding customers and pricing
  • Managing daily money and costs
  • Basic planning and record-keeping
  • Communication, negotiation, and goal-setting

Everything is designed to be immediately usable.

SKP follows a blended model:
  • In-person training
  • Online sessions
  • Group mentoring and peer learning

A cohort typically runs 2-5 months, depending on readiness and engagement.

No. SKP is not a loan or grant program. It prepares women to become financially aware and business-ready and may connect them to relevant government schemes or ecosystem partners where applicable.

  • Cost: Free for participants, if funded through CSR or institutional partners or fees paid directly by trainees.
  • Impact: Measured through baseline-endline assessments, business indicators (income, customers, jobs), and sustained mentoring follow-up.

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